Our Top Stories
Rewards for the climate: According to the Guardian, Copenhagen has introduced a programme encouraging climate-friendly behaviour in a bid to attract environmentally conscious travellers. The scheme will reward individuals for riding a bike, taking public transport, or using reusable coffee cups. Prizes include free coffee, complimentary cocktails on rooftop bars, or extra time on the city’s artificial ski slope complex. Dubbed ‘CopenPay’, the project hopes to decouple tourism growth from transportation emissions, with plans to extend the scheme to reward visitors for avoiding plane travel to the city. [The Guardian]
The plant-based shift: Edie reports on the lack of targets from UK supermarkets to increase plant-based protein availability. This is in contrast to the EU, where Lidl, Aldi, and Albert Heijn all have such targets in place. In particular, the latter has ambitious plans to rebalance its protein sales, achieving a 60% plant / 40% animal protein split by 2030—from a 44.1% plant / 55.9% animal protein split in 2023. There is a strong demand for such targets to be developed in the UK, with the Climate Change Committee (CCC) recommending a reduction of red meat and dairy consumption by 20% by 2030 to meet the nation’s legally binding climate targets. [Edie]
“Consumers across Europe want to cut down on meat…. This is not only good for people, animals and planet; it’s good business too.”
Nico Muzi, Managing Director at environmental advocacy group Madre Brava
Business Spotlight - Bidfood
Food Wholesaler Bidfood has called on the industry to reinvent menus in an effort to drive more sustainable consumption. At the supplier’s “Plateful Pursuits for Positive Change” event, key topics were low-impact ingredients, food surplus, and how caterers can change their menus to include seasonal produce while also considering animal welfare and carbon data. Julie Owst, head of sustainability at Bidfood, said: “The food we’re all eating, and unfortunately wasting, is a massive contributor to carbon emissions, so the food industry has a great role to play in influencing consumer behaviour about the food they eat”. [CLH]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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