Climate action
simplified

We are aiming to transform the food and drink industry, by empowering everyone to make better, more sustainable choices. Consumers want to buy less environmentally harmful food but lack the information needed to inform those choices. We are on a mission to fix that problem, and bring full climate transparency to the market. In the first instance, we’re helping businesses understand, score and display the environmental impact of their products to consumers. Customers then have the information needed to choose less environmentally harmful products, while businesses are motivated into improving processes, sourcing and emissions to secure a better score. We’re confident that working together, responsible businesses and conscious consumers can change the world for the better.

How to feed the world’s population without destroying the planet is truly one of the greatest problems of our time. Recent studies suggest that 31% of global emissions come from food production, so by focusing on food and drink, we can tackle a huge chunk of our global carbon footprint. We believe we can make a difference by empowering consumers to make more sustainable choices. And if more people buy green products, more businesses will shift their focus towards improving their practices. The great thing about focusing on food and drink means that everybody can be a part of the solution, because, well, everybody eats!

Our database on the environmental impacts of food uses full life-cycle assessment (LCA) data on the carbon footprint of products and ingredients. The life cycle stages are: raw material production, processing, packaging, transport, retail and distribution, consumption, and end-of-life. The database consists of thousands of peer-reviewed scientific studies alongside primary research and is independently reviewed by academic and industry experts. Where specific LCA values are unavailable due to a lack of data, the carbon footprint is calculated in line with average British consumption. This uses International Trade Centre data to map where food in the UK is typically sourced from. As more data becomes available, scores will be updated accordingly. Scores are refreshed monthly to use the newest most robust data. All of our CO2 scores and calculations are completed to the Greenhouse Gas Protocol Standard. You can find more info about the standards at https://ghgprotocol.org/standards.

These questions are always worth asking, because business-as-usual must not be allowed to continue, and every business must be responsible and accountable for their actions. At Reewild, our mission is not to wash over or hide the emissions generated by our partners - quite the opposite! We ensure that both our partners and our users understand the exact emissions generated by each product throughout its entire lifecycle - meticulously calculating the impact of each ingredient, the packaging, the preparation, the transport, and much more. The resultant carbon score, means that businesses take ownership of their emissions and strive to reduce it - whether that’s out of the kindness of their own heart or simply to become more appealing to the consumer. We do also believe that offsetting can play a key part - as some emissions are unavoidable and need neutralising - but our core purpose is to create a more transparent market that allows businesses and users to REDUCE their carbon footprint, so we can all create a greener future.

A carbon footprint is the total amount of greenhouse gas emissions generated by an individual, community or organisation. Your carbon footprint can be produced from many different sources, including transport, energy, food, or virtually any other type of consumption. An organisation’s carbon footprint can include not only their own emissions, but also those of their supply chain.

Carbon offsetting is a way of counterbalancing your negative emissions. The process involves investing in solutions that remove the same quantity of CO2 from the atmosphere as the amount emitted by a certain activity. An example, an average UK citizen produces 9 tons of CO2 every year. To offset that footprint would require investing in a solution that sucks out those 9 tons of CO2 from the atmosphere. This could involve planting trees, or indeed investing in technologies such as Carbon Capture and Storage (CCS), or Direct Air Capture (DAC).

For the moment, yes. Nature-based solutions are not only great for atmospheric carbon removal, but also for increasing biodiversity, maintaining valued ecosystem services, protecting wildlife, and returning the world to its natural state. Climate change is part of a much bigger issue that is caused by the overexploitation of the Earth’s resources. Restoring nature through rewilding helps to face up to the many other challenges, including species loss, extreme weather events, air pollution, and more. Over time, we will begin to invest in other solutions, such as renewable energy. But for now, we want you to be a part of our nature-restoring journey. Let’s Reewild the world together.

CO2e is the unit measure used to calculate a carbon footprint. It stands for ‘carbon dioxide equivalent’, as a footprint contains not only carbon dioxide, but also other greenhouse gases, including methane, nitrous oxide, and several fluorinated gases. Different gases have different global warming potential (GWP), and are all factored into CO2e calculations.

Our core value is simple: to be as transparent as possible. We want to radically transform the food and drink industry by making it as climate-transparent as it possibly can be. We strive to make all our carbon removal projects traceable, so you can see everything about the trees you plant, even down to the exact location and species of tree! We also only use trusted and validated partners to remove carbon, with all projects certified by independent UK carbon standards. We aim to be as open as we can on our website, providing you with all the information we have at our disposal. However, we know perfection is difficult to reach, so if you have any questions or want any more information, please do not hesitate to get in touch at info@reewild.com.