Our Top Stories
Spurring political climate action: LSE reports on new research of over 260,000 press releases between 2010 and 2020, all from 68 political parties across nine European countries. It has revealed that extreme weather events rarely lead to increased political focus on environmental issues, with only brief attention from Green parties during such crises. Most parties prioritise recovery efforts over climate action, reflecting immediate public demands rather than long-term prevention. The findings suggest that natural disasters alone are insufficient to sustain political momentum for climate policy. This emphasises the need for more proactive advocacy from communities to help build lasting commitments that address climate change. [LSE]
Weird meat?: Veganuary has launched its 2025 campaign with striking ads that highlight the unsettling realities behind common animal products, encouraging people to try and go vegan for January and beyond. The campaign, now in its fifth global year, has expanded to include new initiatives in Malaysia, Peru, and Canada, hoping to build on its record 25 million participants in 2024. Veganuary is now a global movement spanning over 20 countries. It continues to be an effective way to encourage individuals to consider the impact of their food choices on animals and the planet. [Veganuary]
Business Spotlight - Channel 4
Channel 4 aims to lead the media industry in sustainability with its Sustainable Production Principles, focusing mostly on reducing carbon emissions and waste. The company is committed to aligning content creation with its climate-conscious values by taking accountability for its practices. These principles better position the broadcaster to communicate climate change impacts more authentically and credibly to its viewers, bridging its on-screen messaging with its internal impact. [Channel 4]
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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