The way we consume and what we eat is at the heart of two of the biggest challenges of our time: human health and planetary health.

• Poor diets are now the leading cause of preventable disease, costing the NHS an estimated £6.5 billion a year.
• At the same time, the food industry generates around one-third of man-made greenhouse gas emissions.
  
  

Consumers want to do better: 92% say they want to live more sustainably and eat more healthily. But only 16% actively change their behaviour - a gap we call the ‘Say-Do, Action Gap’.

At Reewild, our mission is simple: Build Healthier, Greener Behaviours.

We do this by:

• Helping people monitor and reduce their dietary carbon footprint and nutrition impact.
• Running campaigns that reward greener, healthier choices.
• Empowering consumers to make their food shopping cheaper, easier, healthier, and more sustainable.

We focus on the 76% of people who recognise the need to change but don’t follow through - often because healthier and greener choices feel more expensive, confusing, or time-consuming. Our approach reframes these choices so they deliver personal benefits first - saving money, improving wellbeing - while also reducing impact on the planet.

Join our community and help us build a future where healthier lives and a healthier planet go hand in hand.