Your new
Eco Superpower

Our database on the environmental impacts of food uses full life-cycle assessment (LCA) data on the carbon footprint of products and ingredients. The life cycle stages are: raw material production, processing, packaging, transport, retail and distribution, consumption, and end-of-life. The database consists of thousands of peer-reviewed scientific studies alongside primary research and is independently reviewed by academic and industry experts. Where specific LCA values are unavailable due to a lack of data, the carbon footprint is calculated in line with average British consumption. This uses International Trade Centre data to map where food in the UK is typically sourced from. As more data becomes available, scores will be updated accordingly. Scores are refreshed monthly to use the newest most robust data. All of our CO2 scores and calculations are completed to the Greenhouse Gas Protocol Standard. You can find more info about the standards at https://ghgprotocol.org/standards.

Carbon offsetting is a way of counterbalancing your negative emissions. The process involves investing in solutions that remove the same quantity of CO2 from the atmosphere as the amount emitted by a certain activity. An example, an average UK citizen produces 9 tons of CO2 every year. To offset that footprint would require investing in a solution that sucks out those 9 tons of CO2 from the atmosphere. This could involve planting trees, or indeed investing in technologies such as Carbon Capture and Storage (CCS), or Direct Air Capture (DAC).Carbon Capture – Removing C02 from the atmosphere. This can be done via tree planting and protecting our forests. Emissions Reduction: This can be done through adopting new technologies, such as driving electric cars, or switching energy sources from fossil fuels to solar and wind energy. We are working with the UK company, Forest Carbon. Together, we will reforest land, helping regenerate soil health and biodiversity! Right here in the UK! All of their offsets are certified by the Woodland Carbon Code.

Yes! Obviously it cannot be the only solution, but it can be a significant part of it. Trees absorb large amounts of CO2 during a process called photosynthesis, which they carry out to produce their own sugars for fuel. The more trees are planted, the less climate change-inducing CO2 there is in the atmosphere. Trees are relatively inexpensive and, when the right species are planted, they can establish wonderfully diverse ecosystems for life to thrive and for carbon to be sequestered. If everyone in the UK invested £8 per month in trees, this could absorb around 3.5% of global CO2 emissions. If everyone in the EU did the same, 20% of global CO2 emissions could be absorbed. So, in short, trees will be crucial in our fight against climate change, with your small impact contributing to a massive gain.

How to feed the world’s population without destroying the planet is truly one of the greatest problems of our time. Recent studies suggest that 31% of global emissions come from food production, so by focusing on food and drink, we can tackle a huge chunk of our global carbon footprint. We believe we can make a difference by empowering consumers to make more sustainable choices. And if more people buy green products, more businesses will shift their focus towards improving their practices. The great thing about focusing on food and drink means that everybody can be a part of the solution, because, well, everybody eats!

Through our app you can discover the environmental impact of products, add products to your tracker, calculate your overall food and drink carbon footprint over time, and then offset it by investing in nature-based solutions such as tree planting and peatland restoration. By tracking your carbon footprint based on individual products, we provide you with the most in-depth and accurate information on the market, giving you the power to make better, more sustainable choices. We also provide like-for-like recommendations so you can start picking greener products - if for instance you’ve scanned or bought a ready meal, but we know there’s an exact equivalent with a lower carbon footprint on the market, we’ll notify you. Furthermore, we include unique offers, rewards and discounts to subscribers through our partnered brands, meaning you have even more reason to shop sustainably.

The app will be available in app stores worldwide in May 2023. For now, you can sign up to one of our subscriptions and test out the beta version of the app! You can have a play around, tracking products from our partners, testing and offsetting your footprint, and experimenting with your own unique Reewild dashboard.

For the moment, yes. Nature-based solutions are not only great for atmospheric carbon removal, but also for increasing biodiversity, maintaining valued ecosystem services, protecting wildlife, and returning the world to its natural state. Climate change is part of a much bigger issue that is caused by the overexploitation of the Earth’s resources. Restoring nature through rewilding helps to face up to the many other challenges, including species loss, extreme weather events, air pollution, and more. Over time, we will begin to invest in other solutions, such as renewable energy. But for now, we want you to be a part of our nature-restoring journey. Let’s Reewild the world together.

CO2e is the unit measure used to calculate a carbon footprint. It stands for ‘carbon dioxide equivalent’, as a footprint contains not only carbon dioxide, but also other greenhouse gases, including methane, nitrous oxide, and several fluorinated gases. Different gases have different global warming potential (GWP), and are all factored into CO2e calculations.

While calculating the exact amount of carbon removed by each tree is impractical, estimates are possible. To assess the potential our trees have at CO2 sequestration (the process of CO2 removal used by vegetation), we use the modelling and assumptions underpinning the US Environmental Protection Agency’s Greenhouse Gases Equivalencies Calculator. Their model estimates that 1 tree = 0.060 metric ton CO2 sequestered over a 10 year period. This is the calculation we use across all our services and products. To find out more about the methodology, visit https://www.epa.gov/energy/greenhouse-gases-equivalencies-calculator-calculations-and-references#seedlings.The equivalencies used across our products and services are reported as CO2 equivalents (CO2E). This takes into account other greenhouse gases, such as methane and nitrogen dioxide, which also heavily contribute to climate change. These are calculated using GWPs (Global Warming Potentials) from the Intergovernmental Panel on Climate Change’s Fourth Assessment Report. You can find the report and more information here: https://www.eea.europa.eu/data-and-maps/indicators/greenhouse-gas-emission-trends-6/ipcc-forth-assessment-report-ar4.

Once a month we will charge you the amount specified by your subscription level, which will be used to fund tree planting. Your climate investments can be monitored through your app and are quantified in terms of kg CO2e removed from the atmosphere. See “How do you calculate the amount of carbon I remove?” for more information.

That would be amazing! We actively encourage you to invest in as many projects as possible and help in every way you can to fight against climate change. However, by subscribing through us, we can build a community of climate-conscious people who can make lots of noise, attracting more people to sign up and remove carbon from the atmosphere. We can also achieve economies of scale, meaning that your money goes further due to the volume we purchase through our partners. Furthermore, you get access to a one-of-a-kind platform that gives you a holistic experience of tracing and tracking products AND removing carbon. We can do our bit individually, but we can do so much more together.