Our Top Stories
Buying local and seasonal: As the climate crisis worsens, there is growing consumer awareness of the environmental impact of the food industry. Food Navigator highlights the emergence of the 'local food movement', which has led to an increase in the purchasing of locally and seasonally grown food. Buying local supports a more resilient food system, and seasonal eating can have a significantly lower climate impact depending on how the product is grown. Although support is growing, price is still a major barrier for most consumers. Governments are encouraged to shift subsidies and lower VAT rates for food that meet stringent health and environmental criteria. [Food Navigator]
“There is an appetite for change from EU consumers. Three out of five Europeans want to eat more sustainably.”
Spokesperson, WWF for Food Navigator
The rise of climate anxiety: In the largest consumer survey of its kind, climate anxiety was associated with negative mental well-being in 31 out of 32 countries. However, WEF reports on the opportunities for win-win solutions in respect to both climate change and its mental health impacts. The first steps are to build engaged communities at a micro level, and to create positive intervention policies at the macro level. These policies should address the climate and mental health crises simultaneously, e.g. increasing education around healthy and sustainable cooking. [WEF]
Business Spotlight - UEFA
In partnership with Just Eat and My Emissions, UEFA displayed carbon labels on the menus at Wembley Stadium during last week’s football Champions League final. The My Emissions carbon labels, which use an A-E rating system (A being low carbon and E being high carbon), could also be seen on food truck menus at the ‘Champions Festival’ sites across London. UEFA will now review the successes of the initiative in an effort to help build sustainable consumption habits worldwide. [Foodservice Footprint]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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