Our Top Stories
Confusing carbon claims: Edie reports on survey results that show less than three in ten shoppers understand carbon intensity labels on products. Furthermore, the majority of respondents were also confused by several phrases, including ‘certified carbon-neutral’ and ‘carbon-negative’. To avoid baffled shoppers, businesses need to use simple language and give shoppers easy access to more information around the most common carbon terms. Brands that do so will win on multiple fronts - they’ll be delivering much needed positive impact while driving greater trust among consumers. [Edie]
Cutting catering emissions: The Environmental Journal highlights a scheme aimed at slashing around one third of Scope 3 greenhouse gas emissions within the catering industry, currently being rolled out by Dynamify and Klimato. In sites where the two companies already operate their digital carbon labelling plans, they’ve seen an average 23% reduction in carbon footprint measurements in just 18 months, so there is high confidence within the sector that the 33% target can be met. [Environmental Journal]
COP28 food agenda: The COP28 Presidency team has launched its food and agriculture agenda for the summit in Dubai this winter, urging nations to include emissions from food systems in their climate commitments. At the moment, only a minority of nations make any reference to food systems in their Nationally Determined Contributions (NDCs). This is despite the fact that agricultural land use accounts for at least a quarter of global annual emissions and that food production is the leading cause of deforestation. [Edie]
Business Spotlight - Dove
Dove has announced a partnership with Rimba Collective to safeguard 123,000 acres of Southeast Asian rainforests over five years, in a bid to protect some of the world’s most endangered wildlife species. The initiative is part of the Dove Nature Regeneration Project, underpinned by the Unilever Climate & Nature Fund. Dove’s vice president of external communications and sustainability Firdaous El Honsali said, “The project is just one step we are taking as we strive to care for nature like we care for ourselves. We know our work is not done and we will not stop reducing our impact”. [Edie]
Research Corner
More than just Saharan dust: Maarten van Herpen and his team have discovered that dust from the Sahara can enhance the removal of methane from the atmosphere. Methane emissions have been increasing from wetlands and agriculture as global temperatures have risen. However, dust from North Africa has increased methane oxidation in the atmosphere, which has masked this recent uptick in emissions. The new research helps to show the true effects of biological methane production, whilst providing greater insights into the benefits and uses of Saharan dust to decrease global methane levels. [PNAS]
Stat Attack
“Six in ten companies are making at least a moderate if not significant investment in increasing the level of transparency provided to consumers and other stakeholders.”
Source: Deloitte
The Big Picture
About Reewild
The food and agriculture industry is at the heart of the climate crisis, generating around a third of man-made greenhouse emissions. And while the challenge of reducing its impact may seem beyond our grasp, it is one that we all have the power to tackle.
We believe that the solution lies in climate transparency. That’s why we’re equipping businesses with the means to evaluate and communicate the emissions of their products. This, in turn, means consumers are armed with credible, independent information, which can be used to make more sustainable choices.
We know that many people want to take climate action but lack the necessary tools and information to do so. We're confident that, armed with the right knowledge, everyone can and will do their bit to build a greener, more sustainable food system.
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