Issue #45: Knocking at the door

published on 02 May 2023
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Our Top Stories

Businesses already impacted by climate change: A study of more than 1,500 UK businesses found climate change is already a challenge for British businesses, with nearly three-quarters of business leaders concerned about the impact over the next 10 years. According to Edie, the most common effect of climate change on British business is disruption from extreme weather events, with 52% of survey respondents reporting this disruption already. Furthermore, 47% have reported climate-change-related increases in operating costs. With damage already being done, many businesses are failing to act to protect themselves from the real impacts of climate change. [Edie]

The true cost of supermarket items: Dutch supermarket Albert Heijn has started displaying a voluntary higher price on certain items, which takes into account the environmental costs associated with its production. TrendWatching reports that when customers buy a self-service cup of coffee now, they'll see two prices: the standard retail price and the ‘True Price’. The latter factors in CO2 emissions, water use, resource consumption, and labour conditions related to the production of the coffee. For example, the regular price for a double espresso is €2.25, which rises to the ‘True Price’ of €2.33. Critics argue that Albert Heijn is shifting the burden of sustainability costs and responsibility onto consumers, without taking significant risks itself. However, the pilot does bring environmental issues to light, spreading awareness of the major problems within food supply chains. [TrendWatching]

An example menu from one of Albert Heijn’s supermarkets in Germany. The true price reflects the hidden environmental and social costs that are usually ignored when food products are sold. Image source: TrendWatching
An example menu from one of Albert Heijn’s supermarkets in Germany. The true price reflects the hidden environmental and social costs that are usually ignored when food products are sold. Image source: TrendWatching

Transforming Europe’s food system: A new EEA report titled 'Transforming Europe's food system — Assessing the EU policy mix' analyses the diverse EU policy currently shaping Europe’s food system in the light of the latest research into the dynamics and governance of sustainability transitions. The investigation finds that, despite the advances achieved under the EU’s farm to fork strategy, the existing EU policy mix is riddled with gaps and inconsistencies that limit the potential to achieve transformative change. However, it does outline ways in which we can address these limitations, by providing stronger support for upscaling sustainability practices, and by promoting changes in behaviour more effectively. [EEA]

Brand Spotlight - Corona

In a novel move to support coastal conservation efforts, Mexican beer brand Corona has embarked on a citizen science initiative to get its customers to engage in the protection of Mexico's coastal habitats. By taking photos of Corona bottles on beaches (using the fixed dimension filter that Corona provides), anyone can provide valuable data for researchers working to understand and combat the negative impacts of climate change on coastal areas. The photos reveal vital information about sea level rise, coastal erosion, beach composition, sand changes, and weather conditions. By analysing these images, scientists can better understand the current state of beaches, and devise direct, targeted action to preserve them. [TrendWatching]

This innovative marketing campaign by Corona not only increases their customer engagement, it also helps to protect vital coastal areas in the fight against climate change. Image Source: Corona
This innovative marketing campaign by Corona not only increases their customer engagement, it also helps to protect vital coastal areas in the fight against climate change. Image Source: Corona

Research Corner

Identifying high drought risk areas in the Amazon: Julia Valentim Tavares and 80 other scientists have come together to identify the regions of the Amazon rainforest where trees are most likely to face the greatest risk from drier conditions brought about by climate change. Based on the analysis, the scientists predict trees in the western and southern Amazon face the greatest risk of dying. The new research will hopefully be the foundation for more targeted conservation efforts to protect the most vulnerable of ecosystems. [Nature]

Stat Attack

“New research reveals two-thirds (67%) of adults are concerned with the decline in the variety of UK wildlife in the last 50 years, demonstrating to farmers, food brands and supermarkets that shoppers want to see action.”

Source: RSPB Fair To Nature

The Big Picture

The ‘rewiggling’ project of Swindale Beck in Cumbria, which was completed in 2019, has this year seen a resurgence of many lost species, including salmon, trout, and minnows. Returning the river to its natural shape has slowed down the flow of water, which creates aquatic habitat at each bend. Image Source: Google Earth / BBC
The ‘rewiggling’ project of Swindale Beck in Cumbria, which was completed in 2019, has this year seen a resurgence of many lost species, including salmon, trout, and minnows. Returning the river to its natural shape has slowed down the flow of water, which creates aquatic habitat at each bend. Image Source: Google Earth / BBC

About Reewild

The food and agriculture industry is at the heart of the climate crisis, generating around a third of man-made greenhouse emissions. And while the challenge of reducing its impact may seem beyond our grasp, it is one that we all have the power to tackle.

We believe that the solution lies in climate transparency. That’s why we’re equipping businesses with the means to evaluate and communicate the emissions of their products. This, in turn, means consumers are armed with credible, independent information, which can be used to make more sustainable choices.

We know that many people want to take climate action but lack the necessary tools and information to do so. We're confident that, armed with the right knowledge, everyone can and will do their bit to build a greener, more sustainable food system.

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