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Our Top Stories
Increasing belief in climate change: A new study reported in Phys.org has revealed that 97% of climate scientists agree that human activity is the primary cause of climate change. Researchers then found that highlighting this level of expert agreement, particularly in countries with high climate scepticism, can significantly boost acceptance of climate science. This approach is seen as a promising strategy to enhance public understanding and drive action on climate issues. [Phys.org]
The power of community: According to Future Net Zero, the London-wide project Sharing Spaces is enabling organisations to set up their own centres to provide learning on climate action. Experts have emphasised that when people feel supported by their community, they are more likely to shift their consumption habits and make more sustainable choices. This continued education and community building is vital to closing the climate action-ambition gap and empowering individuals to collectively contribute to climate solutions. [Future Net Zero]
Business Spotlight - Lidl
The retail giant Lidl has launched a new product in the Netherlands that combines 60% minced beef with 40% pea protein. This industry-first creation aims to appeal to the growing number of flexitarians by offering a more sustainable option without requiring a full switch to plant-based diets. Lidl buyer Geert de Vries claims, "Even for the real meat lover, this minced meat mix is indistinguishable from regular minced meat”. The move is part of Lidl's broader strategy to meet consumer demands and increase its plant-based protein sales to 60% of all protein sales by 2030. [Edie]
The Big Picture
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About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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