At Reewild, tech enablement sits at the heart of how we drive impact at scale. We’re excited to showcase a new partnership that brings our planet-positive loyalty technology to life — this time through a rapid, seamless integration with Lolly’s central management system, the leading cloud-based Point-of-Sale (POS) provider for the hospitality and foodservice sector. 

CH&CO, a major UK foodservice provider, wanted to enhance customer engagement while empowering consumers to make lower-carbon choices when purchasing food and drink across University College London (UCL) campuses.

To make this vision possible, Reewild needed to connect with CH&CO's transactional data in real time — all while ensuring the solution was GDPR-compliant, secure, and easy to scale. That’s where our partnership with Lolly became transformative.

With Lolly's open, API-friendly architecture, the Reewild tech team could set up a webhook API connection directly into Lolly HQ, their cloud-based central management system. This webhook pushes SKU-level transaction data to Reewild whenever a customer opts in at checkout, whether via a till, self-service kiosk, or mobile POS device.

The setup was refreshingly simple: after just a 30-minute technical call, our teams aligned on a solution. Within two working days, the integration was live across all UCL outlets.

Chris Brown, Head of Software Development - Lolly
“The integration with Reewild was remarkably straightforward. Thanks to our flexible API architecture and their clear technical approach, we were able to get everything set up and live in a matter of days. It's a great example of how seamless partnerships should feel — simple, secure, and scalable from day one.”

Rithin Chalumuri, Chief Technology Officer - Reewild
“We designed Reewild’s platform to be fully modular and API-first, which meant plugging into Lolly’s system was incredibly straightforward. Our goal is to make integrations like this frictionless so any POS provider can quickly offer a planet-positive loyalty solution without heavy technical lifting.”

Key features of the integration include:

• Real-time transaction flow: As soon as a customer consents, we receive the SKU-level data needed to calculate PlanetPoints™ and deliver personalised carbon insights.
  
  
• Fully GDPR-compliant: Customer consent is captured and encrypted at source, ensuring data security and user privacy.
  
  
• Plug-and-play scalability: Thanks to Lolly’s architecture, the system can be replicated effortlessly across CH&CO’s wider estate — and beyond.

For CH&CO and UCL, this integration creates a win-win: customers gain visibility into the climate impact of their food choices and are rewarded for choosing lower-carbon options, while the foodservice provider strengthens brand loyalty and ESG performance.

For Lolly and Reewild, the partnership unlocks mutual growth:

• Lolly can now offer their clients a powerful new loyalty and sustainability solution — ready to deploy without major technical overhead.
  
  
• Reewild gains a scalable route to market through Lolly’s established network of hospitality and foodservice clients.
  
  

Gero Turone, Director of Customer Experience - Lolly
“Working with Reewild has opened up an exciting new dimension of value for both our businesses and our clients. Together, we can offer operators a way to drive deeper customer engagement while helping them meet growing demand for sustainability. It's a natural fit that enhances loyalty, ESG credentials, and business performance all at once.”

Freddie Lintell, Founder & CEO - Reewild
“This partnership with Lolly is a huge commercial enabler for us. It shows how quickly we can integrate into existing systems and immediately deliver value to operators, customers, and the planet. We're excited to scale this model across Lolly’s network and beyond, helping the industry make sustainability part of everyday purchasing behaviour.” 

Reewild and Lolly are now exploring how we can expand this integrated solution across both of our client bases, opening up new opportunities to deliver planet-positive impact — wherever people eat, drink, and shop to help partners decouple emission growth with corporate growth.