Forest, Europe’s fastest-growing e-bike rental platform, partnered with Reewild to pioneer a new kind of rewards experience. Together, we want to thank people for their climate-friendly choices while also inspiring even better ones.

As one of the first rewards partners in the PlanetPoints ecosystem, Forest has tapped into a fast-growing community of sustainability-minded consumers, gaining visibility, engagement, and loyalty from users who care about their impact on the planet.

Forest rewards are now seamlessly integrated into the PlanetPoints app, offering free ride minutes and vouchers to users who earn points through sustainable food purchases across participating venues. With its intuitive experience and instant reward mechanics, the programme has delivered early success.

"PlanetPoints has placed Forest directly in front of a growing community of conscious consumers," says Elizabeth from Forest. "Offering free minutes as a reward makes sustainability feel immediate, practical, and rewarding—and it’s helped deepen our connection with users who share our values."

Each redemption helps accelerate behaviour shifts at scale. Having the option to choose an e-bike over a higher-polluting transport mode both reduces current emissions and reinforces low-carbon habits that become second nature.

 Reewild members aren’t passive. They’re actively seeking out better ways to live, eat, and move. The PlanetPoints audience is highly aligned with Forest’s mission, making the partnership feel seamless from day one.

Case in point: Our launch with UCL saw 600+ students sign up in the first month alone. Over 25% redeemed points almost immediately, far exceeding typical loyalty benchmarks. 

 “I picked up PlanetPoints from buying lunch at a local café on campus. A few taps later, I was unlocking a Forest bike for free. Now I cycle to uni instead of jumping on the bus. It saves me money, keeps me active, and it just feels good to know I’m doing something better for the planet.”
— Tariq, UCL student & PlanetPoints user

The PlanetPoints system is designed to encourage this kind of real-world impact, hoping to build a global community of purpose-driven consumers and brands.

For Forest, the partnership is another pathway that allows them to deliver on their mission as a certified B-Corp. As Elizabeth puts it:

"Through partnering with PlanetPoints, we’re not only rewarding past sustainable actions—we’re actively enabling future ones."

By linking mindful consumption with low-carbon mobility, PlanetPoints creates a virtuous cycle: the more users engage, the more their habits evolve, from what they eat to how they move.

Forest is now part of a growing ecosystem of brands using rewards to inspire change. As PlanetPoints expands into new universities, supermarkets, and foodservice partners, the opportunity to reach high-intent consumers at scale continues to grow.

Want to reach the next generation of climate-conscious consumers?

📩 Email us at info@reewild.com to explore how your brand can join the PlanetPoints ecosystem and contribute to the future of sustainable consumption.