Our Top Stories
Reducing meat consumption through innovation: The number of flexitarians in the UK is growing significantly, with more people looking to reduce meat consumption to combat climate change. Quorn Foods has created meat-blended products to cater to this demand—a mix of the company’s unique mycoprotein ingredient and animal-derived meat. The Grocer highlights that the new blended range, which includes sausages and burgers, will soon be available to the public through various foodservice operators, most notably the NHS. The brand sees this as an opportunity to immediately reduce the food system's climate impact without relying on seismic shifts in consumption habits. [The Grocer]
“The meat producers we are working with now tell us that Quorn is by far the best meat alternative to blend with meat because of our unique mycoprotein and its very meat-like texture.”
Marco Bertacca, Quorn Foods CEO
Carbon labels at Silverstone: This weekend, Silverstone implemented a new carbon labelling scheme for the British Grand Prix. This initiative from Freemans Event Partners - Silverstone’s foodservice provider - saw climate impact information included on the food menus within the ‘zero zone’ and at several food units across the circuit. With almost 500,000 people in attendance, the event hopes to inspire individual climate action and help shift habits to more sustainable consumption. [Foodservice Equipment Journal]
Business Spotlight - Oatly
Dubbed the ‘Dairy Deprogramming Zone’, Swedish oat milk giant Oatly set up a bright yellow soft-serve truck as an alternative to the International Dairy Foods Association’s (IDFA) 40th annual Capitol Hill Ice Cream Party in Washington D.C. last month. The stunt focussed on raising awareness about Big Dairy’s role in the climate crisis. It also highlighted the industry’s $1.6B marketing spend over the past six years to misshape public perceptions of dairy’s environmental impact. Pearson Croney-Clark, Public Affairs Manager for Oatly, said: “We showed up on Capitol Hill to expose the decades-long influence by Big Dairy on our government and, in turn, the American people”. [Green Queen]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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