Our Top Stories
Support for traffic-light labels: Lancaster University has launched a new policy report that looks at UK public attitudes towards the regulation of advertising goods and services with high carbon footprints. Traffic-light labelling of adverts was the most popular measure, supported by 69% of those surveyed. This resonates with previous studies, which have shown these types of labels can influence consumer choice and lead to an increased demand for lower-impact products. Professor Willis, one of the report's authors, said: “What was very clear was that there is a real hunger for more information about the environmental impact of products. There’s no clear messaging at the moment, and people are looking for greater transparency”. [Lancaster University]
Keeping the climate community strong: Over the past decade, there has been a significant increase in the number of stakeholders involved in halving global emissions by 2030—the target set by the Paris Agreement. María Mendiluce, CEO of We Mean Business Coalition, highlights the integral role business has to play in reducing our climate impact. However, much of the public is cautious about the intentions of companies that have committed to decarbonisation. To overcome this barrier and accelerate green consumption, we must celebrate the organisations living up to their promises, while increasingly pushing the laggards to take direct climate action. [Forbes]
“It is clear there is no credible route to achieving the goals of the Paris Agreement without the leadership, innovation and financial resources of business.”
María Mendiluce, CEO of We Mean Business Coalition
Business Spotlight - Kingfisher
Kingfisher, the owner of brands such as Screwfix and B&Q, generated more than £6bn in sales of sustainable products last year, accounting for almost half of overall group sales. Products are considered sustainable if made from sustainable sources or manufacturing processes, and include items that help customers reduce energy usage and emissions. The company has not only reduced its overall emissions, but has also catered to the growing demand for lower-impact goods in the face of climate change. Kingfisher’s progress is a prime example of the growth opportunity that comes with transitioning to more sustainable business efforts. [Edie]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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