Our Top Stories
Shopper behaviour in a post-inflation world: As inflation begins to stabilise, businesses must adapt to the ‘new consumer’—one that is marked by value consciousness, digital savviness, and a preference for experiences over material goods. The Conversation highlights the most important ways to grab a greater market share of this changing customer, with loyalty programmes essential to retailer success. In essence, the future of shopping is dynamic, more personalised, and provides even more value to the overall consumer experience. [The Conversation]
“Nearly half of survey respondents said they would download a brand’s app to access loyalty promotions or exclusive deals, while 70% were inclined to join loyalty programs for free shipping benefits.”
Source: EY Future Consumer Index / The Conversation
Are consumers engaged in sustainability?: The cost-of-living crisis has permanently affected spending patterns, yet consumers still turn to sustainably sourced products. Eco-conscious shoppers currently account for one in every five pounds spent on fast-moving consumer goods (FMCG) in the UK. However, the data shows that green credentials alone won't sway most shoppers to choose a product, as taste and price are still significant barriers. Conversely, 50% of people surveyed by Mintel said they actively avoid buying from food and drink brands with poor eco-credentials. Businesses simply can't afford to be seen as lagging when it comes to sustainability. [Food Navigator]
Business Spotlight - Diageo
Diageo, the global beverages giant, has used the power of AI to identify current trends that will shape how consumers will socialise when drinking this summer. Thanks to the insights, they have seen a 172% increase in searches for ‘how to forage’ in the UK alone. Diageo states this obsession is driven by an increasingly eco-conscious consumer, with more demand for sustainable and locally sourced ingredients. This trend is occurring globally–talk of floral and natural infusions such as elderflower is up 67% in France and rhubarb is up 36% in Canada. [The Drinks Business]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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