Our Top Stories
The network effect of carbon labels: Foodservice and restaurants have been the most proactive in adopting carbon labels, even more so than supermarkets, in a bid to meet consumers' demand for more environmental information. While these labels may not drastically change immediate dining choices, Imperial College has found evidence that they create spillover effects, influencing how people think about sustainability beyond restaurants. Studies show that exposure to carbon footprint data in dining settings makes people more "carbon capable," encouraging them to consider their climate impact in grocery shopping and other decisions. [Wicked Leeks]
Beyond the all-or-nothing approach: Veganuary has played a crucial role in raising awareness of plant-based eating, but lasting change depends on shifting the habits of the majority. It has been shown regularly that ‘vegan’ jargon can have the opposite effect of what is intended, especially when attempting to target meat eaters. While the campaign continues to drive engagement each January, brands and retailers are increasingly adopting year-round strategies that promote simply reducing meat consumption. Creative marketing highlighting health, affordability, and the benefits of eating less meat should help inspire more sustainable choices among the masses. [The Grocer]
Business Spotlight - Lidl GB
Lidl has set ambitious targets for 2030 to accelerate the shift to healthier and more sustainable diets. As the first UK supermarket to introduce a fibre target, Lidl plans to increase sales of fibre-rich and plant-based foods by 20% by 2030. Wholegrains will account for 25% of grains sold, while plant-based proteins will make up 25% of total protein sales. By using WWF’s “Planet-Based Diets” methodology, Lidl is aligning its goals with the broader industry movement toward healthier, more sustainable food choices. [Lidl GB]
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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