Our Top Stories
Making sustainable choices affordable: To stimulate climate action, sustainable food choices must be more accessible, especially in underserved communities where food deserts exist and reliance on dollar stores limits options. In the Guardian, Dharna Noor writes about her attempt to follow a climate-friendly diet exclusively from dollar store purchases in the US. She highlights significant barriers, including limited availability of fresh produce, added sugars in staples, and food waste due to poor quality. Experts emphasise that targeted policies and systemic changes are essential to improve access to affordable and nutritious plant-based foods, enabling personal and planetary health in the face of multiple crises. [The Guardian]
Health, taste, and sustainability: Consumer demand for sustainability in food and beverages continues to grow, with 46% of global consumers actively seeking sustainable products to reduce their footprint. Manufacturers are responding by innovating with functional plant-based proteins that perfectly balance taste, health, and environmental impact. This evolving focus underscores the importance of aligning product development with personal consumer values and societal benefits. Brands must continue this trend and demonstrate that delicious, healthy food can also be sustainable within modern diets. [Food Navigator]
Business Spotlight - BRC and Provenance
A new analysis by the British Retail Consortium (BRC) and Provenance has revealed that 74% of UK retailers' online products feature green claims, demonstrating significant progress in meeting consumer demand for sustainable choice. However, 1 in 7 claims were identified as High Risk for potentially misleading consumers, highlighting the need for greater transparency, traceability, and adherence to the Green Claims Code. The launch of the Retailer Green Claims Forum now aims to support retailers in improving their communication efforts to build greater customer trust and truly take advantage of green growth opportunities. [BRC]
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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