Our Top Stories
Slashing red meat and dairy consumption: WRAP, IGD, and EY have published A Net Zero Transition Plan for the UK Food System, the first report to present an independent, evidence-based approach for reducing the UK food system's emissions to align with a 1.5°C pathway. While the report proposes a 20% cut in red meat and dairy consumption, it lacks a set timeframe and falls short of the UK's Climate Change Committee's recommendation for a 50% reduction by 2050. However, this research is a clear call from food industry leaders to address the importance of shifting consumer behaviour to reach the UK’s legally binding climate targets. [The Grocer]
100% plant-based supermarkets: TrendWatching highlights the recent successes of German supermarket chain REWE's 100% vegan store. Featuring over 2,700 plant-based products—nearly double the selection of typical stores—this location has met the rising demand for diverse vegan options, offering consumers a dedicated spot to shop more sustainably. The retailer’s initiative has significantly influenced consumer behaviour, encouraging a wider range of people to incorporate small, sustainable shifts into their everyday shopping habits. [TrendWatching]
Business Spotlight - Chartwells
Chartwells Universities and the University of Sussex have reopened the central dining hub on campus after six months of refurbishment. Driven by a joint mission to foster more sustainable practices, the contract caterers have implemented several green initiatives, including prioritising local suppliers, developing recipes that incorporate food waste, and displaying carbon labels across several menus. The hub has received a rating of over 90% by The Sustainable Restaurant Association’s Food Made Good Standard—the world’s largest food sustainability accreditation—making it one of only ten worldwide to achieve this. [FSEJ]
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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