Our Top Stories
Tying sustainability to personal benefits: According to Civil Eats, restaurants are shifting away from direct environmental messaging, focusing instead on personal benefits that resonate more with customers. For instance, PLNT Burger, a US fast-food chain, doesn’t display information on meat’s environmental impact in-store. Instead, it prioritises the promotion of the price parity of its plant-based options, and its superior product quality compared to others on the market. Its sustainability reports and carbon tracker, which detail emissions saved through plant-based choices, are available online. By emphasising personal incentives with sustainability as a co-benefit, PLNT Burger has found more success in advancing towards its environmental goals. [Civil Eats]
Accelerating retail decarbonisation: WWF, ProVeg International, and the Green Protein Alliance are calling on the UK’s grocery giants to target 60% plant protein sales to spur food system decarbonisation. Edie reports that this is in line with the Planetary Health Diet, developed by the EAT-Lancet Commission in 2019. The NGOs have noted that across Europe, consumer dietary preferences are already shifting. Previous ProVeg surveys found that half of Brits are already reducing their meat intake, rising to 57% in France and 59% in Germany. The group believe that as these shifts in consumption accelerate, retailers must match the demand to enable changes at scale. [Edie]
Business Spotlight - Lidl
The UK discount supermarket chain has announced plans to more than triple the number of plant-based products in its stores after seeing a 12% increase in demand over the past year. To ensure plant-based products are accessible to more shoppers, the retailer is reinforcing its commitment to delivering market-leading prices across the new range. Lidl is also the first UK supermarket to set specific protein targets, aiming for 25% of total protein sales to be plant-based by 2030. [Lidl GB]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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