Our Top Stories
Gamifying climate change education: Climate change can sometimes be conceptually and psychologically challenging to understand and address. According to The Conversation, one way to make it easier is to gamify education. This strategy has been successful across many other learning spaces, including language and fitness. New research in secondary schools found that using games improved climate change understanding, interest in science and willingness to take action. Once at scale, gamification can be an effective tool to shift behaviours and inspire more sustainable consumer choices. [The Conversation]
Looking to leaders: The Guardian reports on new findings that people are significantly more willing to reduce their carbon footprint if they see leaders doing the same. There have been strikingly few examples of politicians and celebrities leading by example, which experts argue could be a crucial missing link to encouraging and enabling behaviour change across the UK. Currently, a standoff exists, with politicians reluctant to ask people to change their behaviour and people unwilling to change without politicians showing the way. Yet, we sit at a crucial time in history that requires leaders to step up and bridge this gap. [The Guardian]
Business Spotlight - Yum Bug
Yum Bug is launching London’s first restaurant to serve edible insects, aiming to transform the public’s perception of bugs as a nutritious and sustainable food source. Insects like crickets produce 80 times less methane than cattle and deliver 50% more protein with a fraction of the emissions. Recognising the importance of education in driving change, the restaurant encourages diners to engage, ask questions, and reflect on the information before making their choices. With a straightforward swap from beef to insects having such a significant effect on an individual’s climate footprint, the company hopes to be a driver for inspiring change in its customers’ everyday lives. [Thred]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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