-slh8n.png)
Our Top Stories
A lack of understanding: The Good Food Nation annual survey was released last week, asking UK adults about their attitudes towards food sustainability. The results showed that 60% of respondents do not understand what a carbon footprint is, but 25% said they would change their diet if they knew more about its climate impact. This is on top of the 29% of adults who said they are willing to change their eating habits for the sake of the planet. One major barrier to shifting behaviours is a lack of understanding. This proves that we need more innovative solutions and nationwide education programmes to make climate action more accessible to the masses. [Immediate Media]
Changing the default choice: Foodservice Footprint reports on new research led by Paul Lohmann at the University of Cambridge, which tested different interventions to reduce the carbon footprint of food choices made on food-delivery apps. They found that reordering the menu, with low-carbon meal choices at the top, significantly reduced the average meal carbon footprint by 0.3 kg CO2e. The results show that simple nudges may well be the most effective at shifting behaviour, whilst also being the cheapest to implement for foodservice businesses. [Foodservice Footprint]
Business Spotlight - Lidl
The supermarket giant Lidl has set a 2050 net-zero target that is applicable globally and covers emissions across all scopes. It has also set interim targets to reduce Scope 1 and Scope 2 operational emissions by 70% by 2030, against a 2019 baseline. These targets have been set in the wake of the fast progress made in the UK, with the retailer’s British operations now powered by 100% renewable electricity. Understanding the task at hand, Lidl GB’s chief executive Ryan McDonnell said “We know that collaboration will be central to our aims – from engaging customers on our progress to working closely with suppliers to develop products more sustainably”.
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
Download the Reewild app
Follow us on social media
https://www.instagram.com/reewild.earth/
https://www.linkedin.com/company/reewild/
