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Our Top Stories
Sustainability and perception of cost: Trendwatching’s analysis of Bain’s The Visionary CEO's Guide to Sustainability 2024 highlights consumer insights from 10 countries, including the UK, USA, and France. Across all nations, an average of 27% believe living sustainably would cost them less, ranging from 17% in the UK and Germany to 52% in Indonesia. These findings suggest that strategies to promote sustainable living need to be tailored to each region. In Great Britain, one of the most effective ways to encourage behaviour change is to first dispel the perception that sustainable living is more expensive. Tools like the Reewild app and broader educational initiatives can help demonstrate the cost benefits and advantages of shifting habits and lifestyles. [Trendwatching]
Using AI to personalise: The Financial Times reports that Tesco is planning to expand its application of AI to attract more customers by personalising how they shop. The retail giant believes it can harness artificial intelligence to improve its Clubcard loyalty discount scheme, even suggesting ways that individual shoppers can make healthier choices and reduce waste. By creating more personalised nudges, the supermarket will be able to actively recommend products that suit user’s preferences, but that also improve the added value of certain purchases. [FT]
Business Spotlight - Aldi
Grocery retail giant Aldi South Group is now one of the only companies in its sector to have its long-term climate goals verified under the Science Based Targets Initiative’s (SBTi) Net-Zero Standard. The company has pledged to cut its absolute Scope 1 and Scope 2 emissions by 90% by 2035. While many food businesses face difficulties meeting the SBTi’s Net-Zero requirements—particularly in measuring and reducing indirect emissions tied to agriculture—the value supermarket chain believes it holds a competitive edge. With 90% of its products being Aldi-exclusive, the retailer works closely with suppliers to directly address and reduce emissions across its supply chain. [Edie]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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