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Our Top Stories
Changes in online shopping: DHL has released its 2024 online shopping behaviour report, which highlights two main trends: social media and sustainability. The delivery company found that 59% of people say sustainability is important to them when buying online, yet this increases to 77% when looking at individuals who shop using social media. This is backed up by the fact that 73% of social media shoppers also want to see the CO2 emissions of their purchases. [DHL]
Reducing meat overconsumption: New research published in Nature shows that a global shift towards a diet that reduces “overconsumption” of meat and dairy products could cut 17% of global food emissions annually, according to Carbon Brief. To achieve such a dietary change at scale, the study suggests policymakers set up a wide range of incentives, including eco-labelling and policies to lower the cost of, and widen access to, healthier foods for low-income populations. Eco-labelling has already proven successful, with a study from Reewild showing that displaying carbon footprint information can increase the sales of low-impact products by 50%. [Carbon Brief]
Business Spotlight - Fairtrade
The charity group has praised the 70% of UK adults who bought Fairtrade products in the past year despite the cost-of-living crisis. Its annual awareness campaign began on Monday, focusing on the clear ‘conscious’ choices individuals are making when buying products. According to a Fairtrade-commissioned survey, 79% of Britons are concerned that climate breakdown could affect the price of food. Marie Rumsby, the charity’s director of advocacy, has therefore hailed “resilient conscious consumerism” in the face of steep price hikes and supply chain disruptions. [The Guardian]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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