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Our Top Stories
The power of stories: LSE focusses on the power of storytelling to influence decision-making. Recent research into social change has revealed that success often hinges on reaching “tipping points”, after which a new social norm takes hold and spreads rapidly, regardless of the issue. Studies show that once 25% of a population embraces a new normal, it will likely stick, with momentum building beyond that number. Crafting a compelling narrative can be crucial in reaching this threshold, with emotive and personal stories pivotal in shifting public opinion and fostering lasting behaviour change. [LSE]
Culture and sustainable diets: A recent article in Nature led by WWF’s Brent Loken notes that dietary shifts are among the most important actions we can take to reduce the environmental impact of our food system and improve human health. Yet progress is slow, and most countries worldwide are far from achieving their national dietary guidelines. However, new research into region-specific reference diets focusing on culture has shown that these more targeted strategies outperform the WHO Dietary Guidelines when inspiring sustainable consumption. Governments must focus on attainable, culturally appropriate diets to help accelerate climate action when building national guidelines. [Nature]
Business Spotlight - M&S
The UK retailer M&S has recently surpassed its goal of removing 75 million plastic units for the 2023/24 period, four months ahead of schedule. This progress, driven by consumer demand, has also led to further ambitious targets from the supermarket chain. It aims for all its packaging to be recyclable by 2025 and to reduce its single-use plastic packaging output for food products by 30% by 2027. M&S Food’s head of packaging, Karen Graley, said: “By offering packaging that’s easier to recycle, we’re helping make it easier for customers to make more sustainable choices”. [Edie]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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