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Our Top Stories
Consistent education is key: A recent study by Nature has highlighted the power of education in fostering environmental concern and green consumption. A key finding from the research was that educators can significantly boost students' environmental knowledge and engagement by integrating effective feedback loops into learning processes. This highlights the necessity of promoting environmental concern and knowledge through consistent education campaigns while supporting eco-social benefits and green consumption practices. Holistically, this is one of the best ways to encourage positive attitudes and lasting sustainable behaviour shifts among the general population. [Nature]
The rise of the ‘open-omnivore’: The food and drink industry often introduces new terms to describe evolving consumer trends, with 'flexitarian' being one of the more recent in response to the climate crisis. FoodNavigator has now identified a new group dubbed 'open-omnivores' - consumers who are open to trying plant-based meats but haven't yet made the switch. According to Plantfutures founder Indy Kaur, omnivores account for 30% of the UK population. Open-omnivores currently don't spend in the plant-based category and are seen as providing a new and untapped opportunity to help accelerate the shift to greener consumption. [FoodNavigator]
Business Spotlight - Heck
Jamie Keeble, co-founder of Heck, has spoken to the Grocer about the vital need for a standardised carbon labelling system. The sausage brand has seen positive consumer changes in buying habits since it started displaying carbon footprint information on packaging two years ago. However, the company is wary that the average consumer lacks the knowledge to interpret a carbon label on packaging, with too many different systems and insufficient education by the category to explain the various labels. Heck now wants to lead the charge and create public information campaigns to inform consumers of “easy” swaps that collectively can have a significant positive environmental impact. [The Grocer]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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