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Our Top Stories
Consumers want organic: Food Navigator reports on research from market insight firm Statista, which shows organic retail sales hit a record €50.2 billion in the EU last year. This confirms that consumers are consistently willing to pay more for organic, lower-impact food products. However, brands should take caution when assuming the demographic of eco-conscious consumers. Figures from Reewild show that older shoppers spend, on average, more on sustainable goods than their younger counterparts due to higher expendable income. To continue driving sales of organic produce, companies must continue to balance affordability with sustainability. [Food Navigator]
The unequal distribution of dietary emissions: New research from Nature has confirmed that people with more money tend to eat more red meat and dairy, leading to higher dietary emissions. If everyone followed the EAT-Lancet diet, which includes less red meat and more beans and nuts, global dietary emissions would drop by 17%. In addition, over half the world’s population currently over-consumes and could reduce global emissions by 32.4% if they shifted to plant-forward diets. This would more than make up for the 15.4% increase in emissions that would come from under-consuming populations moving towards healthier diets. [Nature]
Business Spotlight - Arla
The dairy giant Arla, who owns the popular butter brand Lurpak, has launched a dairy-free version - Lurpak Plant Based. This release has been a long time coming, with plans for the product to launch in 2023 pushed back due to backlash from dairy farmers. However, as the number of eco-conscious consumers continues to grow, Arla now sees the business opportunity as too big to delay, stating the company’s intention to provide “options that meet their changing needs and tastes”. [Plant Based News]
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The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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