Our Top Stories
Beyond the carbon label: The Caterer reports that many foodservice companies have adopted carbon labelling to attract eco-conscious consumers. Wahaca, one of the pioneers of carbon labels, has now reduced its meat dish sales to less than 50%, partly thanks to more sustainable consumer choice. UCL's catering provider, CH&CO, has partnered with Reewild to incentivise sustainable consumption. The roll out of an eco-loyalty system has helped the business to close the climate “Say-Do” action gap, by rewarding sustainable consumption, implementing discounts and thereby broadening the appeal beyond eco-conscious consumers. [The Caterer]
Guidance on green claims: As part of the Advertising Standards Authority’s (ASA) ongoing Climate Change and Environment project, the board has undertaken new consumer research to offer better advice to the food and drink industry. A key takeaway was that the ASA now urges caution around the use of “sustainable” because of the proliferation of metrics by which sustainability can be measured. Even advertisers who conditionally use the term run the risk of misleading consumers if its use is not fully substantiated. Businesses should now be looking to avoid buzzwords and focus on the true impact of their products. [ASA]
Business Spotlight - Ocado
The online retailer has launched a pilot program offering pre-refilled containers for pasta, rice, and laundry products. This move aims to reduce single-use packaging whilst maintaining customer convenience. A key aspect of this initiative is Ocado's focus on positioning product sustainability as a co-benefit, without compromising on other consumer priorities. Ocado Product Director Simon Hinks said: “We’re proud to be the first major supermarket to pilot an online reusable packaging scheme. This is a really sensible next step for us to help our customers reduce single-use plastic on products they buy frequently”. [Edie]
The Big Picture
About Reewild
At Reewild, we’re all about Building Greener Behaviours, and since our inception we’ve been developing innovative tools and solutions that help to further this goal.
Whether it’s helping people to monitor and reduce their carbon footprint, running campaigns that reward participants for making greener choices, or empowering consumers to make their grocery shop cheaper, easier, and greener - our purpose remains laser focussed. To inspire and cater to the 76% of people who recognise the need to take action on the climate but don’t follow through due to competing priorities.
To support this community, our goal is to reframe climate action in a way that eliminates trade-offs and builds in genuine personal benefits – such as time and money savings.
Our ambition is to inspire a green revolution in consumer habits, influencing business practices in the process, and building a more sustainable future for all.
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