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Our mission

The food and agriculture industry is at the heart of the climate crisis, generating around a third of man-made greenhouse emissions. And while the challenge of reducing its impact may seem beyond our grasp, it is one that we all have the power to tackle. 

We believe that the solution lies in climate transparency. That’s why we’re equipping businesses with the means to evaluate and communicate the emissions of their products. This in turn provides consumers with credible, independent information, that can be used to make more sustainable choices.

Many people want to take climate action but lack the tools and information to do so. We're confident that, armed with the right knowledge, everyone can and will do their bit to build a greener, more sustainable food system.

Meet the team

Unique backgrounds provide unique perspectives. We have expertise in climate change mitigation, environmental sciences, consumer goods, corporate comms, government strategy, engineering and technology.

  • Fred
    Freddie Lintell
    Founder & CEO
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    Rithin Chalumuri
    Co-Founder & CTO
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    Kit Nicholl
    Co-Founder & COO
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    Malavika Mahajan
    UI/UX Designer
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    Sorrell Cowen
    Sustainbility Analyst
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    Zoe Kuipers
    PR & Marketing Advisor
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    Ilya Paveliev
    Product Advisor
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    Nicolas Defauw
    Consumer goods Advisor

Our Story

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    University of Cambridge

    Freddie founded Reewild after completing the inaugural Business and Climate Change: Towards Net Zero Emissions course at the University of Cambridge's Institute for Sustainability Leadership. His project focused on using AI to decarbonise retailers' supply chains.
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    Launching Reewild

    Freddie quickly saw an opportunity to implement his learnings with brand and retail partners. He set about finding the right team and not long after, Reewild was born.
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    Strategic Partnerships

    Once the team was formed, they began building and testing their product. After experiencing early demand for their platform the team established key strategic partnerships across the entire value chain. Reewild now has commercial partnerships with numerous brand and retail partners. The platform is accessible to any consumer, food brand or retailer.
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    The Road Ahead

    We're on a mission to Reewild the world one payment at a time. We're just getting started and would love you to join the journey - the world quite literally needs you! Whether you're a business or a consumer, sign up to one of our subscriptions, or simply sign up below.
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Let's reewild the world together!

Join the movement today and sign up below, for FREE