About us | Reewild

Our mission

The food industry generates around one-third of man-made greenhouse gas emissions.

If you are concerned about climate change, you are not alone. There are 123 million eco-conscious consumers in Western Europe. 92% say they want to live a sustainable life, but only 16% are actively changing their behaviour.

Our mission at Reewild is to Build Greener Behaviours; we do that by solving the ‘Say-Do, Action Gap’ problem.

Whether it’s helping people monitor and reduce their dietary carbon footprint, running campaigns that reward participants for making greener choices or empowering consumers to make their grocery shopping cheaper, easier, and greener, we’re committed to inspiring greener consumption.

We cater to the 76% of people who recognise the need to take action on climate change but don’t follow through due to competing priorities. To support this community, our goal is to reframe climate action to eliminate trade-offs and build genuine personal benefits, such as time and monetary savings.

Join our community today and help us bring about the change we need, building a more sustainable future for all.

Meet the team

Unique backgrounds provide unique perspectives. We have expertise in climate change mitigation, environmental sciences, consumer goods, corporate comms, government strategy, engineering and technology.

Freddie Lintell

Founder & CEO
Rithin Chalumuri

Co-Founder & CTO
Kit Nicholl

Co-Founder & COO
Malavika Mahajan

UI/UX Designer
Sorrell Cowen

Sustainbility Analyst
Shankar Bandaru

Software Engineering Intern
Spurthi Dantu

Software Engineering Intern
Ashritha Annadata

Software Engineering Intern
Kirill Bedenkov

Founder's Associate
Zoe Kuipers

PR & Marketing Advisor
Ilya Paveliev

Product Advisor
Nicolas Defauw

Consumer goods Advisor

Our Story

1

Lockdown limitations

It was during the initial Covid lockdown, when we were all confined to our homes, that the idea for Reewild was first born. With nowhere to go and plenty of time to burn, our focus was firmly trained on two things: food and exercise.
2

Food + tracking =

We were shopping local, taking time over our cooking and thinking more about the quality and sustainability of our food. To maintain a modicum of fitness, we also found ourselves pushing for a daily 10,000 steps on FitBit, striving to improve our 5K time on Strava, and (when successful) joyously sharing it with friends and family.
3

Lightbulb

Then, the lightbulb moment: millions of people like us were seeking to eat more sustainably, while millions more were finding inspiration and motivation in using apps to track exercise and consumption in their lives. So why not combine the two: a tracking app to eat greener and lower your impact on the planet.
4

Wheels in motion

After some research it became clear that there was significant appetite amongst consumers for more environmental impact information, while certain forward-thinking food brands and retailers were already responding by calculating and displaying the footprint of their products.
5

University of Cambridge

So Freddie headed off to enrol in the Business and Climate Change towards Net Zero Emissions course at the University of Cambridge's Institute for Sustainability Leadership. After completing the course, and focussing his efforts on using AI to decarbonise retailers' supply chains, the stage was set.
6

Reewild is born

We assembled a lean and mean team, and we set about building and testing our product. With strong early demand for the platform, we established key strategic partnerships across the entire value chain, from carbon calculation specialists to sustainable producers and brands.
7

The road ahead

Today, we help dozens of partners to go ‘climate transparent’ and our platform is free to use for any consumer, empowering them to track, reduce and offset their carbon footprint. But there is still plenty of work to do. We're only just getting started and would love you to join the journey – sign up below and join our mission to build a greener food system for all!